Can you change your visuals dramatically while keeping your current logo? Atypical rebrand for energy retailer GEEN


GEEN Sale and GEEN Holding (Czech Republic)

Energy retailer GEEN Sale is part of bigger holding that specializes in the development of green energy solutions


2019 – 2020

Project Scope

  • Simplifying the visual identity
  • New business cards, letterheads, etc.
  • Wireframing new website
  • Customers portal and custom sales CRM UX consultations
  • Flyers and brochures
  • Annual report design
  • Legal documents, contracts and monthly billing design


While the old visual identity was wildly outdated, the client wanted (mainly due to recent investments) to retain its’ original logo and part of the color palette.

The original logo had four colors, we simplified it to just one and kept the blue part of the former brand colors. Parts of the new visual identity were deployed gradually, seamlessly replacing the old ones.

GEEN Holding annual report 2018